rf consultant

rf consultant

Installers and integrators Consumer Electronics – Do not let dollars to install on the table

According to Consumer Electronics Association accessories are the most profitable category of retail products. Start with all A / V cables and equipment for distribution of signals.

Those of us in the wholesale consumer electronics are very happy. While sales of almost everything else drastically reduced, Americans are increasingly staying at home trying to save a dollar in this economy and finding ways to have fun while do. Nielsen Media Research just said people are watching more television than ever, and the purchase of HDTV, Please note that prices are cheaper always more low manufacturers.

Audio cables and video quality is important?

The opportunity is offered to the installers and integrators is to make your customers realize that any home entertainment system is as good as the signal distribution products used to distribute information digital.

At 6 feet or less, some say that a cable is a cable. But not all cables are designed or manufactured in the same, do not perform the same or to offer a true digital experience possible with home theater systems today. In a recent article entitled cables Audio and Video: Is the quality of matter?, Ralph Graves, a blog publisher Crutchfield, recently wrote: "Whether you're a hardcore reduction or just buying your first home theater system, you want to get the most out of your audio / video. Mal made cables can allow noise and interference signals commitment of the components of its source, leading to hearing or seeing a mediocre experience. "

Taking into account the costs incurred by clients in the purchase your home theater equipment, you should not encourage enjoy a complete and sound quality available by updating the products supplied, distribution signal and sales HDMI or optical fiber cable which has not been provided by the manufacturer?

You've seen the quality of the wires coming entertainment FREE home computer. Is dictated by considerations of price and the manufacturer is obviously not the highest quality. Some of this equipment is supplied with standard cable technology 20.

Your opportunity is to replace or update these standard cables that provided the full impact and experience HD equipment that your customer can provide entertainment to television sets, computer monitors, digital games audio systems for the home.

And when it comes to selling cables A / V, the education of their installers and sales personnel and / or your client is paramount. It is very difficult for sellers to accept the idea that anyone would pay 2 or 4 times more for a cable, without knowing account that a large volume of people will pay more for quality and performance in one cable at a store of "big boxes" like Best Buy.

They only I do not understand that all cables are not manufactured in the same or the exercise thereof. Your sales staff will ask when they see the price of high quality cables at wholesale, "Why why anyone would pay that much for cable? "

Ask them to loosen the connectors on their cables lines present or manufacturer supplied cable. Seeing how cables are made of cheaper quality compared to the cables supplied by component manufacturers, they forget to cover the flashy exterior and understand The difference in value.

Why distributors, retailers, installers, builders, integrators and distributors interested in general electronics the quality cable lines? In addition and / or expand their existing business product line in the signal distribution of home theater accessories category, you becomes a more competitive player in one of the few categories of retail is still alive, well and very profitable.

And the installers and integrators need cables and antennas using as current in their trucks. Much of the burden of installing cable, satellite and off-air antenna is on the role of truck, So while you are there to maximize profits by selling updates or missing cables HDMI cables, fiber optic cables and passive RF and equipment and facilities to complete its new cable, satellite or income home theater installation. It is easy to sell.

About the Author

After graduating from Maryland University with a BA in Psychology, I worked as an Account exec and Office Manager for the J. Walter Thompson Company. Accounts included Ford Motor Company (cars and trucks), Ford Dealer Advertising Fund, Holiday Inns, Pan Am and Lark Cigarettes from June 1966 to June 1972.

I left JWT to open Michael Sherman Advertising. Clients included Hotel Chains, Airlines, Travel Industry Suppliers, Banks, Auto Dealer Associations and Casinos.

In April 1982, I accepted a position with Campbell-Ewald Advertising as Senior V.P., Managing Director of the Boston office.

I re-entered the private sector in May 1986 owning Travel Industry Marketing Enterprises, a full-service advertising and marketing company specializing in the travel industry. Clients included Flyfaire (a $200 million wholesaler of package vacations, Eastern Airlines, Econo Lodges of America, Omni Hotels, Vacation Network, several franchise hotels and World ComNet, a supplier of advanced marketing software for Eastern and United’s reservation systems.

Next I was President of World ComNet in Irvine, California, Senior VP Marketing for Varitek Industries, Inc. and then I opened Michael Sherman Marketing Services (August 1999 to Present) and served concurrently as Marketing Director for the Winegard Company from March of 2002 to September 2006. Recent clients include Antennas Direct, Commdeck, BitWise Controls, ComponexX, digitalwavewire, Surplus Brokers Seminar and PAM Distributing.

I have been specializing in offering Marketing Counsel for the manufacturing and wholesale Consumer Electronics Industry for the past 11 years.

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