Medium Duty

Posted by admin on Thursday, November 25, 2010 · Leave a Comment

Medium Duty

Gm Targets Medium-duty gasoline engine market

General Motors Corp. has already announced its intention to appeal to the market average go for petrol engines instead of diesel units. In this regard, the automaker will change the name of a company's Web site that promotes engines service environment as a good alternative fuel for diesel engines. However, industry critics who believe that the strategy seems so strange.

GM introduced whygasengines.com, registered on November 20. His goal is to convince visitors to use gasoline engines diesel counterparts. Whygas.com is the name of original domain site, but was replaced by whygasengines.com to better match the site, "said Greg Martin, based in Washington, spokesman for GM in recognizing "the irony of the name. "

The domain name change occurred when GM was struggling against the idea behind Toyota Motor Corp. and other automakers giant as regards the production of environmentally friendly vehicles. GM launched the website to pump gasoline sales of other mid-range, costing from $ 6,000 to $ 15,000 less than their diesel.

The site gives reasons why people should switch to gasoline engines. On the one hand, the other gasoline prices less than diesel engines. They are also more accessible, easier to maintain, heat fast heating of the cabin and a good way to lower mileage applications. Gasoline engines are also quiet. The site also offers a calculator that shows how much a customer can save on the purchase of a gasoline engine in a diesel engine.

GM uses the difference to sell more gasoline engines compared to diesel for commercial trucks. The site promotes gasoline engines used in trucks Tipper, ambulances, heavy trucks and truck U-Haul moving. It also gives potential customers a cup of coffee for $ 10 if you ask questions on engines gas.

"Our gas engine. Powerfully profitable, "says the site, promoting" the advantages of gas Why gas? More. "The automaker said that 60,000 medium-duty engines sold in 2006, 9,000 gasoline Vortec 8.1-liter V-8. Among other diesel engines, GM sold the 6.6-liter engine Duramax diesel V-8.

Recall that the new rules for the production of new products clean diesel is so expensive. However, it is treated as a factor promotion of air by reducing particulate emissions, while production to consumption of gasoline by 25 percent better than engines gas.

Rick Wagoner, chairman and CEO of GM, said the company "significantly step up our efforts to replace fuel based oil by building more vehicles that run on alternatives such as E85. "

On the other side of it, critics of the industry to find the strange movement that the automaker does. "It seems strange that they bring more gas available when the other side are promoting the benefits E85 for light vehicles, which is significantly less diesel available "Said David Friedman, research director of vehicle program pure of the Union of Concerned Scientists.

Rob Minton, a spokesman GM has defended the site, saying: "To suggest that there is a message beyond the intent of the site as a marketing tool for a very specific segment market is ridiculous and foolish. "GM is promoting the site through print ads, online banners, a CD-ROM and marketing engines research.

GM is partnering with other companies and Quantum Technologies, Inc. and General Hydrogen to promote their engines, the mounting bracket and other auto parts. Car manufacturers are constantly upgrade parts and car accessories. Toyota, the world leader in the production of hybrids is entertainment innovations. auto parts, such as alt = "" Volvo "strut =" leg "Volvo box> Motors and Ford are also different levels of sophistication. Therefore, GM, as the leader in the field should be cautious about increasing competition.

About the Author

Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. She is a native of the motor city and grew up around cars hence her expertise in the automotive field.

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