Tech Special

Posted by admin on Monday, December 27, 2010 · Leave a Comment

Tech Special

Categories of social technology

social technology covers a wide range of tools and techniques that can be divided into three categories.

Social relevance
Social Media
Social Networking

Social relevance:

The social relevance covers the online reputation of a person or organization has already begun to make a difference in the world and will soon have a dramatic impact on the ability of a company to sell products and services. At the individual level, the social relevance of a professional big impact on the task, obtain the meeting, or closing of the sale. Organizations begin use of online reputation management to understand that good, the bad and the ugly to take public comment on products and services open and accessible to the general public.

Sites like socialmention.com, klout.com addictomatic.com or gives you an idea of how close they are easily able to verify the credentials online.
Every organization needs a plan for managing its social relevance and social relevance its employees.

Social Media

Social media use mass media as a device to exchange ideas, concepts, messages, or mere entertainment.
Media videos for our purposes, documents, photos and slideshows.
Sites like youtube.com, scribd.com, flickr.com, slideshare.com facilitate the use of these forms of media to communicate on an individual basis, or one to many.
All businesses need to understand how to use these sites to be the main supplier information in the fields of specialization.

Networks Social:

Social networking is the way he connects with people eCommunities within, or point to point like Facebook, Twitter, blogs, myspace, planning, LinkedIn, Plaxo, etc.
Social networks to increase the number of people they can keep on your network, facilitates communication mass, and allows more frequent contact, all the tools with which are free.

Since business is all about connections, networks social will change the way we sell, how we're doing the customer service, and how to build a strong relationship with customers in general.

To build a powerful social technology strategy for your organization, you must be at the forefront of techniques and technologies in each of these three categories.

Social categories of the technology in action

To understand what these three categories are, in fact, we will examine some concepts that have demonstrated a strong impact on organizations.

1) the social relevance

Reputation Management online:
Reputation in the past have been fairly easy to master, and were almost impossible to checked in detail. Welcome to a new world, because everything has changed.
From now on we will have a capacity to check online to see what a person did, how they think, what others think of them, and learn about many aspects of the personality of their lives that have been considered completely private past generations.

Online rating systems:
In As part of online reputation, now we have the opportunity to vote what we think about everything from news to teachers. With the power of scalability, we can now see what hundreds or thousands of former clients, patients or clients think of a provider. It will be a very different world to which everyone can benefit from the service providers and nothing good will come of this for the long term.

2) the Social Media

User Generated Content:
Never before in the history of any person may make a video, presentation, a document or photo and a way to publish in the world instantly and free.
People now have the power to create any type of support you choose and share with friends or the world via the Internet.

Citizen journalism:
Blogs, micro-blogging RSS and are only a few tools that allows anyone to become a news source to the entire Internet – for free.Never before in history a witness of man could be an event, or a publisher of thought and had the ability to instantly share it with the rest of humanity.

Real Time News:
Not only can any citizen with Internet access and create and broadcast news, but they can also do it in real time. In the case of television, what we have learned is that there is a gap between news story, and when the journalists arrived.
Services like Twitter now allow new witnesses to the delivery of text and images within seconds of the event.

For information-based Web feed:
Today we can create rivers of information include almost all the leaders thought on any subject, and we can get this information in a timely real. social technology gives us the tools to create powerful collections of information that is pushed to us on any device of their choice, and we also have filtering tools to help us add and remove only important nuggets every day.

3) Social Networking

eCommunities:
People, for the first time have an instant ability to find other who have common interests. Not only can identify others who have formed a group that is like the spirit, you can use services such as Ning instantly establish a group for any specific area of interest. Our new social tools of technology can facilitate people communicate and share anywhere in the world

Microblogging:
Services like Twitter and Facebook gave people the ability to connect to the flow of information provided to everyone. Each of these information flows is a unique voice and collection information provided in real time.

Based on the information Location:
For the first time history, we are able to interact with our environment without running aimlessly.
Companies can also identify where we are and send information when we are in the neighborhood. We can use our smart phone to identify what we see and take information which refers to our location (Augmented Reality or AR). With AR, you can completely change the way we relate to our current location

Crowdsourcing:
We have an explosion of sites like dellideastorm.com, mturk.com, innocentive.com, crowdspring.com logotournament.com and as examples of how work can be completed in the future.
Employers are realizing that you can work through the Internet – often anonymous sources – A small amount of money, quickly and with high quality.

If you really want strategy to build a powerful social organization of technology, you will be in charge of engineering and technology in each of these three categories.

About the Author

Organizations must learn how to holistically implement social tools across all areas.

Enterprise Social Technology book helps organizations harness the power of Social Media, Social Networking and Social Relevance.

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